How We’ll Clarify Your Messaging

The Process

Using the principles outlined in bestselling author and business leader Don Miller’s StoryBrand, the Clarify Your Message process involves a significant paradigm shift for many clients:

You are not the hero of your story. The customer is.

Confusing your customers with technobabble will only send them to the competition. You need to shift away from talking about yourself and instead focus on addressing your customers’ problems.

It’s time to get clear.

7-Step Framework

Together, we’ll plot out a script for your business based on centuries of storytelling best practices. You will filter your content through this script to make your messaging clear, compelling, and call customers to take action. To build your script, I will guide you to:

  1. Identify the journey your customer is on when they come to you.

  2. Empathize with their internal and external problems.

  3. Establish yourself as a trusted guide.

  4. Offer customers a plan that breaks through their confusion and gives them confidence.

  5. Call customers to action by asking them to engage with your products or services.

  6. Define what success will look like when they act.

  7. Make sure they know of the potential negative consequences of not acting.

Once you’ve taken your content through this framework, you’ll start to see it in use everywhere. Be warned, it might ruin some of your favorite movies and novels.

The key here is to make your customer the center of everything. Your site, funnels, email blasts, and lead generators must be a story about them, not you.

What I Do

I draw on more than a decade of copywriting experience to help you write a killer script for your business.

  1. We review your brand, products, and/or services, and determine how you solve your customers’ problems.

  2. I guide you through a proven framework that will supercharge your ability to engage customers using time-tested storytelling techniques.

  3. You gain the tools you need to craft mind-blowing content that is clear and effective.

What You Get

  • You’re getting an advisor with more than 10 years of professional writing experience who can walk you through this framework step-by-step.

  • By the end of the process, you’ll have a clearer understanding of how to communicate with customers and leads than ever before.

  • Your customers will no longer be confused about how you’re solving their most pressing challenges.

  • A powerful script you can reference whenever you create content to ensure you’re staying on message and compelling people to take action.

Your Investment:

$999